IP Holders & Brand Licensing: manufacturers, specs and reference projects

Our database currently lists 29 IP Holders & Brand Licensing suppliers & companies. The most documented include LEGO Group, Fantawild Holdings Inc., Hasbro, Aardman and Paramount Skydance. Suppliers are headquartered mainly in United States (8), Japan (6), United Kingdom (4) and China (2). Between them they have 200 reference installations on file.

Typical products and sub-types: Animation and film studio licensing arms (e.g. Aardman); broadcaster and children's-TV brand owners; toy and game companies with location-based-entertainment licensing programs; character brands (Hello Kitty, Moomin, Peanuts); video-game IP owners licensing to parks.

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IP Holders & Brand Licensing suppliers (29)

LEGO Group (Denmark)
Danish toy company whose brick-building brand and characters (Ninjago, Friends, DUPLO) are licensed to Merlin Entertainments for the Legoland theme parks and Legoland Discovery Centres worldwide, separate from Merlin's own park-operator…
Fantawild Holdings Inc. (China)
Fantawild is a Chinese entertainment and technology company that develops, builds and operates its own IP theme park network…
Hasbro (United States)
US toy and entertainment company (Pawtucket, RI) whose franchise portfolio — Peppa Pig, Transformers, My Little Pony, Monopoly, NERF — is licensed into theme parks, branded lands and FEC concepts worldwide, including Merlin's Peppa Pig…
Aardman (United Kingdom)
Bristol, UK animation studio and IP owner behind Wallace & Gromit, Shaun the Sheep and other character brands.
Paramount Skydance (United States)
US media group formed by the 2025 Paramount–Skydance merger; licenses Nickelodeon franchises (SpongeBob, Teenage Mutant Ninja Turtles, Dora the Explorer, PAW Patrol) and Paramount film IP into themed lands, indoor parks and hotels…
Warner Bros. Discovery (United States)
US media group whose Global Experiences arm licenses Harry Potter / Wizarding World (to Universal), DC, Looney Tunes and other franchises for parks such as Warner Bros.
Sesame Workshop (United States)
US nonprofit (New York) behind Sesame Street, licensing its characters for the Sesame Place parks operated with United Parks & Resorts and for Sesame Street lands and attractions at parks worldwide.
Peanuts Worldwide (United States)
New York-based company managing the Peanuts brand — Snoopy and the gang have decades of attractions licensing history as park mascots and themed lands, including Camp Snoopy areas at Knott's Berry Farm and other Six Flags…
National Geographic (United States)
US exploration and media brand (part of National Geographic Partners) whose Global Experiences licensing arm brings the National Geographic name into touring exhibitions and branded attractions, including National Geographic Encounter…
Ubisoft (France)
French video-game publisher (Paris) licensing its game IP — Rabbids, Assassin's Creed, Far Cry — into location-based entertainment, from Rabbids ride films and interactive dark rides to VR experiences and entertainment-center concepts.
BBC Studios (United Kingdom)
Commercial arm of the BBC (London), licensing Bluey, the CBeebies brands, Doctor Who and other franchises into attractions — CBeebies Land at Alton Towers and Bluey themed experiences and lands with park partners worldwide.
Mattel (United States)
US toy company (El Segundo, CA) licensing Barbie, Hot Wheels, Thomas & Friends and UNO into attractions — the Mattel Adventure Park developments in Arizona and Kansas, Thomas Land areas at partner parks, and touring/branded experiences.
Rovio (Finland)
Finnish mobile-game developer and entertainment company behind the Angry Birds franchise and films, a subsidiary of Sega since 2023.
Sanrio (Japan)
Japanese character company (Tokyo) behind Hello Kitty and friends, one of the world's top-earning character portfolios; licenses its characters for themed attractions, cafés and hotels worldwide and operates its own parks, Sanrio Puroland…
Studio Ghibli (Japan)
Tokyo-based animation studio behind Spirited Away, My Neighbor Totoro and other films, whose IP and creative oversight underpin Ghibli Park in Nagakute, Japan, developed and operated by Chunichi Shimbun/Aichi Prefecture under licence.
B.Duck Semk Tourism Company Limited (China)
Tourism/attractions arm of Hong Kong-listed B.Duck Semk Holdings (02250.HK), owner of the B.Duck rubber-duck character brand; it enters joint ventures to develop B.Duck-themed cultural-tourism destinations in mainland China…
Moomin Characters (Finland)
Finnish rights holder (Helsinki) for Tove Jansson's Moomins, licensing the brand for attractions and destinations such as Moominworld in Naantali, Finland and Moominvalley Park in Hannō, Japan.
Spin Master (Canada)
Toronto-based toy and entertainment company behind PAW Patrol, Bakugan and Gabby's Dollhouse, licensing its children's franchises into themed play areas and FEC concepts with park and retail partners.
The Pokémon Company (Japan)
Tokyo-based joint venture of Nintendo, Game Freak and Creatures that manages Pokémon brand licensing; partners with parks and developers on Pokémon attractions and events, including the PokéPark Kanto project at Yomiuriland.
Bandai Namco Entertainment (Japan)
Tokyo-based game and character publisher (Pac-Man, Gundam, Tekken) that licenses its IP into location-based projects such as Gundam Factory Yokohama and Pac-Man-branded FEC installations — a distinct entertainment/IP-licensing entity from…
Nintendo (Japan)
Kyoto-based video-game company licensing Mario, Donkey Kong and other franchises for the Super Nintendo World lands at Universal Studios parks in Japan and the US, with further locations in development.
WildBrain (Canada)
Canadian kids' entertainment company owning Teletubbies, Caillou and other children's franchises, licensing its characters into themed play areas and FEC experiences with park and retail partners.
Lionsgate (United States)
US studio (Santa Monica) licensing The Hunger Games, John Wick, Saw and other franchises into location-based entertainment — the Lionsgate zone at Motiongate Dubai and Lionsgate Entertainment World in Zhuhai, China.
Moonbug Entertainment (United Kingdom)
London-based kids' entertainment company behind CoComelon and Blippi, extending its preschool IP into location-based entertainment through licensed CoComelon Playdate FEC venues…
Sega Corporation (Japan)
Tokyo-based game publisher behind Sonic the Hedgehog and other franchises, licensing its characters into themed attractions and brand collaborations worldwide — a distinct IP-owning entity from the separately listed SEGA Amusements…
Animando (Norway)
Oslo, Norway production company behind the children's animated series Elias, creating educational content and managing licensing for its IP.
Line Friends (South Korea)
Seoul-based character brand (Brown, Cony and friends) originating from the LINE messaging app, licensing its characters into themed retail stores, cafes and FEC collaborations across Asia.
Beano Studios (United Kingdom)
UK children's media company that produces the Beano comic and Beano.com and licenses the Beano IP via its Emanata Studios (film/TV) and Beano Brain insight divisions.
Leader Entertainment S.A. + El Reino Infantil (Argentina)
Argentine children's-entertainment powerhouse behind 'El Reino Infantil / La Granja de Zenón' — one of Latin America's biggest kids' YouTube/media brands — producing touring live shows and licensing its farm-themed characters into venues…

Frequently asked questions

Who are the main IP Holders & Brand Licensing suppliers & companies?

We track 29 companies supplying IP Holders & Brand Licensing, including LEGO Group, Fantawild Holdings Inc., Hasbro, Aardman and Paramount Skydance. The largest clusters are in United States (8), Japan (6), United Kingdom (4) and China (2). 27 of them have documented reference installations, which is usually the best shortlist filter.

Which IP Holders & Brand Licensing suppliers have reference installations?

27 of the 29 suppliers have documented installations on file, 200 in total — for example LEGO Group (Legoland Billund Resort – Billund, Denmark (1968)), Fantawild Holdings Inc. (Fantawild Sci-Fi Theme Park – Chongqing, China (2006)) and Hasbro (Peppa Pig Theme Park – LEGOLAND Florida Resort, USA (2022)). Ask the database for installations in a market comparable to yours.

What counts as IP Holders & Brand Licensing, and what is classified elsewhere?

Owners and licensors of entertainment brands and characters — animation and film studios, broadcasters, toy and game companies, and character-brand owners — that license their IP to parks, ride manufacturers, developers and experience designers for themed attractions, lands, and dark-ride collaborations. Not included here: Studios hired to produce ride films or attraction media as a service → Media & Content Production (an IP holder that also produces attraction media, like Aardman, links to both). Design-build firms integrating licensed IP into bespoke attractions → Custom Signature Dark Ride. Parks operating their own proprietary IP → Operator/Park role, not this vertical.

How do I shortlist a IP Holders & Brand Licensing supplier?

Start from your venue type, available space and target audience, then filter by reference installations in a comparable market. Ask the database: describe your project and it returns the IP Holders & Brand Licensing suppliers and products that fit, with specs and reference projects.